Brand Experience and Activation > Use of Promo & Activation
OGILVY SPAIN, Barcelona / MBT / 2014
Overview
Credits
ClientBriefOrObjective
MBT shoes is a brand that was born as an initiative of a group of entrepreneurs. Today it is a successful company. Precisely why we know how much it costs to take the first step to start a business and, even more, the crisis is in Spain.
Implementation
To create a contest in which the contestant has to demonstrate a willingness to dare to take the first step. In the competition they must explain their business plan in the time it takes for their parachute to open. The winner, chosen by a panel of entrepreneurs and businessmen, will take home the 20,000 euros with which to start their business.
Outcome
Multiplying by 5 the intitial investment, greatly increasing traffic to the web and the client's social networks. Also appearing on main TV channels and online media.
Relevancy
Multiplying by 5 the intitial investment, greatly increasing traffic to the web and the client's social networks. Also appearing on main TV channels and online media.
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