Brand Experience and Activation > Use of Promo & Activation

DARE TO TAKE THE FIRST STEP

OGILVY SPAIN, Barcelona / MBT / 2014

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Overview

Credits

OVERVIEW

ClientBriefOrObjective

MBT shoes is a brand that was born as an initiative of a group of entrepreneurs. Today it is a successful company. Precisely why we know how much it costs to take the first step to start a business and, even more, the crisis is in Spain.

Implementation

To create a contest in which the contestant has to demonstrate a willingness to dare to take the first step. In the competition they must explain their business plan in the time it takes for their parachute to open. The winner, chosen by a panel of entrepreneurs and businessmen, will take home the 20,000 euros with which to start their business.

Outcome

Multiplying by 5 the intitial investment, greatly increasing traffic to the web and the client's social networks. Also appearing on main TV channels and online media.

Relevancy

Multiplying by 5 the intitial investment, greatly increasing traffic to the web and the client's social networks. Also appearing on main TV channels and online media.

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