Design > Brand Environment & Experience Design
THE NINE, Shanghai / ROKID / 2019
Awards:
Overview
Credits
Background
Rokid Me is a high-quality portable smart speaker that seeks to attract more consumers to take interest in this unique product.
Describe the creative idea
Rokid Me produces beautiful sound quality and can be controlled from the palm of the hand.
Describe the execution
Handheld Concert is the first of its kind. We created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from The girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’
List the results
The project was held in 9 cities including Shanghai and Hangzhou.
1.5 million people experienced concerts.
690, 000 likes, shares and comments.
Over 300 media covered the campaign.
38% increase in purchases.
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