Design > Brand Environment & Experience Design

HANDHELD CONCERT

THE NINE, Shanghai / ROKID / 2019

Awards:

Shortlisted Cannes Lions
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Case Film

Overview

Credits

Overview

Background

Rokid Me is a high-quality portable smart speaker that seeks to attract more consumers to take interest in this unique product.

Describe the creative idea

Rokid Me produces beautiful sound quality and can be controlled from the palm of the hand.

Describe the execution

Handheld Concert is the first of its kind. We created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from The girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’

List the results

The project was held in 9 cities including Shanghai and Hangzhou.

1.5 million people experienced concerts.

690, 000 likes, shares and comments.

Over 300 media covered the campaign.

38% increase in purchases.

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