Vatti's Trinity Healthy Dishwasher can wash away layers of dirt, they wanted us to create an interesting film to communicate with consumers. We created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher.

Challenge

Vatti is a Chinese brand dedicated to high-end intelligent kitchen appliances. Their product-Trinity Healthy Dishwasher can wash away layers of dirt. Vatti wanted us to create an interesting film to communicate with consumers.

Insight

We found that a lot of stains come from meat, so animals can be the symbols of the ingredients and all kinds of stains on dishes.

Solution

We created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher.

Result

2.8 million hits on Youku and Tencent Video.

16 million likes and shares on WeChat and MicroBlog.

39% of brand awareness has been increased.

The film was shown on China's national broadcaster CCTV.