Challenge

Nanfu Battery Co. is an alkaline battery manufacturer and supplier. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of prints.

Insight

Nanfu Battery products are famous for their ability to provide extraordinary electric power, and that kind of energy reminds us of people with great physical power.

Solution

We chose the characters of Shaolin Kungfu monks, and sumo wrestlers, combined their positioned body with their inverted body, made their heads embedded into the battery box, linked with springs. Two characters respectively formed a group of powerful human batteries. This form symbolizes the rich energy provided by Nanfu Battery.

Result

Two months after the release of the prints, sales of Nanfu Battery products rose by 39%.

Nanfu / Powerful Battery