The Daming Palace is a key cultural heritage site in China, Built in Year 643 and the largest ancient city in Chang'an during the Tang Dynasty. The Daming Palace hopes to reshape its brand image and inspire young people's love for traditional and ancient brands.

Ladies of Tang Dynasty

Daming Palace

Background

The Daming Palace is a key cultural heritage site in China, Built in Year 643 and the largest ancient city in Chang'an during the Tang Dynasty. The Daming Palace hopes to reshape its brand image and inspire young people's love for traditional and ancient brands.

Insight

Ladies of Tang Dynasty were the most respected, free, independent, beautiful, and stunning portrayal of women in the Daming Palace during the Tang Dynasty.

Execution

Our inspiration comes from the Tang Dynasty paintings "Court Ladies Preparing Newly Woven Silk" and "Ladies Playing Double," representative works of Tang Dynasty painters Zhang Xuan and Zhou Fang, which vividly describe the appearance of Ladies of Tang Dynasty. We extracted hairstyles and lip colour by these surviving work in the painting, as well as the unique makeup that gradually fades from yellow to red, reconstructed abstract geometric shapes, combined Eastern and Western aesthetics, and creatively designed 26 Ladies of Tang Dynasty English letters, A, B, C, D, E, which are both English letters and abstract Ladies of Tang Dynasty. At the same time, we created a motion graphic of plane letters using 3D software, each letter seems to represent the beauties of different temperaments. We designed and applied the English letters to materials such as posters, popular phrase seals, umbrellas, necklaces, bookmarks, refrigerator magnets, stamps, etc. We printed 26 Tang Dynasty women letter T-shirts, each corresponding to a canned package with a letter of a Ladies of Tang Dynasty. Everyone can choose a T-shirt according to the initial letter of their surname, creating a close interaction between the brand and the public.

Results

The series of Ladies of Tang Dynasty IP products have attracted tourists to the Daming Palace to buy and collect, and the ancient brand has become youthful and fashionable.

Our inspiration comes from the Tang Dynasty paintings "Court Ladies Preparing Newly Woven Silk". We extracted hairstyles and lip colour by these surviving work in the painting, as well as the unique makeup that gradually fades from yellow to red, reconstructed abstract geometric shapes, and creatively designed 26 Ladies of Tang Dynasty English letters, which are both English letters and abstract Ladies of Tang Dynasty, each letter seems to represent the beauties of different temperaments.We integrate these English letters into various materials such as motion graphic, posters, canned t-shirts, umbrella, etc. We printed 26 Tang Dynasty women letter T-shirts, each corresponding to a canned package with a letter of a Ladies of Tang Dynasty. We printed 26 Tang Dynasty women letter T-shirts, each corresponding to a canned package with a letter of a Ladies of Tang Dynasty, everyone can choose a T-shirt according to the initial letter of their surname.

The Daming Palace is one of the largest ancient city site in China, built in Year 634during the Tang Dynasty. The Daming Palace hopes to reshape its brand image and inspire young people's love for traditional and ancient brands. Ladies of Tang Dynasty were the most free, independent, beautiful, and stunning female figures in the Daming Palace during the flourishing Tang period of China.