The Yotkan Ancient City in Xinjiang, China, is a city with a history of thousands of years. This brand hopes to showcase its beauty through beautiful promotional photos, to attract more tourists to experience the ‘magnificent’ of the ancient city. We use the minimalism of post-modern photography, the geometric composition design captures the moment of architecture and characters, with natural-like light and shadow, using the city wall, desert, and snow mountain as the stage backdrop, and strong color contrast, and created a series of unique images with great style.

The Yotkan Ancient City is a renowned historical site located in Hetian, Xinjiang, China, It was an important town on the ancient Silk Road leading to Central Asia and Europe.

The Yotkan Ancient City in Xinjiang, China, is a city with a history of thousands of years. This brand hopes to showcase its beauty through beautiful promotional photos, to attract more tourists to experience the ‘magnificent’ of the ancient city.

Background

The Yotkan Ancient City in Xinjiang, China, is a city with a history of thousands of years. This brand hopes to showcase its beauty through beautiful promotional photos, to attract more tourists to experience the ‘magnificent’ of the ancient city.

Insight

This ancient city is a renowned historical site located in Hetian, Xinjiang, China, It was an important town on the ancient Silk Road leading to Central Asia and Europe.

Solution

We use the minimalism of post-modern photography, the geometric composition design captures the moment of architecture and characters, with natural-like light and shadow, using the city wall, desert, and snow mountain as the stage backdrop, and strong color contrast, and created a series of unique images with great style. Under the golden sunshine, a Uyghur girl in gorgeous clothes ran up hundreds of steps; The trumpeter lying in the vast snowy wilderness soloing for the flock of sheep; Performers enveloped in 39 meters of emerald silk, resembling living sculptures in motion; In the joy of the huqin playing, the family gathered around to watch their daughter shave her father's beard; The elderly motorcycle couple, conversing affectionately about their love as they wander the world; A teenager on a bicycle travels around the ancient city; a soccer enthusiast agile as a hare on the trunk of a Populus euphratica, etc. This dreamlike and enchanting realm showcases the ‘magnificent’ of Yotkan Ancient City to the world.

Result

We have extended this series of brand photography to media such as poster design, postcard and stamp design, brochure design, and more. It has garnered over 60 million views and attracted tens of thousands of people to visit the Yotkan Ancient City. The ancient brand has revitalized with new vitality.

We use the minimalism of post-modern photography, the geometric composition design captures the moment of architecture and characters, with natural-like light and shadow, using the city wall, desert, and snow mountain as the stage backdrop, and strong color contrast, and created a series of unique images with great style. Under the golden sunshine, a Uyghur girl in gorgeous clothes ran up hundreds of steps; The trumpeter lying in the vast snowy wilderness soloing for the flock of sheep; Performers enveloped in 39 meters of emerald silk, resembling living sculptures in motion; In the joy of the huqin playing, the family gathered around to watch their daughter shave her father's beard; The elderly motorcycle couple, conversing affectionately about their love as they wander the world; A teenager on a bicycle travels around the ancient city; a soccer enthusiast agile as a hare on the trunk of a Populus euphratica, etc.