BAO is a child car seat brand which construction and manufacturing processes make sure that they make solid and reliable products for children. They take Children’s safety as their greatest concern. They wanted to enhance their brand awareness among consumers by an impressive poster.

We design a black and white illustration. The black part of it shows a baby, sitting, with a lollipop in its hand. In the blank part of the illustration, there hides the figure of ‘Baymax’, steadily hugging the baby in its puffy arm. We use this well-known and beloved icon from a famous film "Big Hero 6", to point out the value of the brand, making ‘the safest child car seat’.