Rokid Me is a high-quality portable smart speaker. It produces beautiful sound quality and can be controlled from the palm of the hand. We innovatively combined concerts, installations, posters to create unique handheld concerts. Handheld Concert is the first of its kind. The palm-shaped stage and the crisp in-person quality of Handheld Concert were meant to symbolize the quality of music you would hear with Rokid Me. Audiences could listen to musicians playing music live. Millions of people experienced concerts. We received about 690, 000 likes, shares and comments.

Rokid Me is a high-quality portable smart speaker that seeks to attract more consumers to take interest in this unique product.

Rokid Me produces beautiful sound quality and can be controlled from the palm of the hand.

The target audience of Rokid Me is a group of consumers interested in music and fashion. The compact speaker can be held in hand for easy carrying. So we made a palm-shaped stage. Secondly, Rokid Me is a high-quality portable smart speaker and produces beautiful sound quality. Based on this, we created handheld concerts. Handheld Concert is a pioneering audiovisual feast. Over 300 media covered the campaign actively.

Handheld Concert is the first of its kind. We created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from The girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’

The project was held in 9 cities including Shanghai and Hangzhou.

1.5 million people experienced concerts.

690, 000 likes, shares and comments.

Over 300 media covered the campaign.

38% increase in purchases.