Media > Use of Media

BABY CONNECTION

DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / NUTRICIA / 2011

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Overview

Credits

OVERVIEW

Effectiveness

Baby connection was an instant hype!

Execution

Baby connection. A unique dual screen iPhone application that supports pregnant moms by engaging dads-to-be. Baby Connection is best used as a couple. There’s a mom and a dad version. But what’s more, the two versions can not only detect each other, if you put both phones together they literally become one!

Strategy

Baby food company NUTRICIA wanted to start supporting parents even before their baby was born.

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