Design > Corporate or Brand Identity

TOO LATE FOR THE TRAVEL BOOK SHOP

WIRZ/BBDO, Zurich / TRAVEL BOOK SHOP / 2010

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Overview

Credits

OVERVIEW

BriefExplanation

Travel Book Shop is a chain of book shops specialised in travel literature. For continuous growth they need more clients.

ClientBriefOrObjective

To stand out from other bookstore campaigns by special illustrations style.

Effectiveness

The campaign’s striking approach has provoked strong response and the number of shop visitors has increased.

Execution

In a very reduced style the illustrations depict what can happen to naive tourists.

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