To promote V Australia’s “3 Day LA Deals”, we needed to demonstrate how you could experience LA in just 3 days.

With Australia’s first Twitter based campaign, we sent three Aussies to LA for three hectic, jam packed days. The catch, they had to tweet every minute of it – that’s 4,320 minutes.

Twitter drove the communication, the website (4320la.com) fed the tweets live with twit pics, and linked through to the V Australia homepage and information about the deals.A national radio network supported the campaign and relayed and promoted the tweets live each day through their drive time segment.