Social and Influencer > Websites & Microsites

NEW LIGHT-NEW LIFE

MOUNT, Tokyo / KONICA MINOLTA / 2010

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OVERVIEW

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Outline ;The four features of OLED lighting are - *slim and lightweight*curved lighting*surface emits light*stays cool.-details69 video clips and 56 phrases (divided into 3 tracks) are shown in random combinations. These express the potential of OLED lighting in a design that motivates the viewer to closely read the contents. To help deepen understanding of its technological possibilities, these contents include explanations of OLED and presentations of projects by well-known artists using OLED technology. The design and navigation of the website's interface themselves are intended to illustrate the characteristics of OLED lighting, to provide viewers with an experience that gives insight into the potential of OLED products.

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