4230la.com was purpose built to be the focal point of the first twitter-based campaign in Australia.

To promote V Australia’s “3 Day Deals to LA”, we needed to demonstrate how you could experience LA in just 3 days. We recruited three energetic, enthusiastic Aussies and sent them to LA for three hectic, jam packed days. The catch, they had to tweet every minute of it – that’s 4,320 minutes.

4320LA.com fed the tweets live, displayed the twit pics, background on the actual three “Twits” themselves and linked to the V Australia homepage and information about the 3 Day Deals.