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LLOYDS BANK - THE RUNNING OF THE HORSES

PULSE FILMS, London / LLOYDS BANKING GROUP / 2018

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Film

Overview

Credits

Overview

BriefExplanation

The film opens with a young girl being woken up by her mum and it's clear from the offset that they're excited about something as they rush out the door. Viewers are quickly taken on an adventure through the eyes of the young girl as she hurries out of her house with a flashlight and family in tow. Audiences quickly see that it isn't just this family, but the entire community running somewhere. The sun begins to rise as everyone arrives at a beach, and it is at this moment the point of their journey is revealed. In the distance, as the camera pans up, we are treated to a drove of black horses running free on the beach. The horses eventually slow their pace and greet the young girl, her family and their neighbours in the film’s most poignant moment.

EntrySummary

The film was created to celebrate the many different lives that people lead, and so it was important to include a diverse range of people from different backgrounds and ethnicities.

Solution

The visual approach was inspired by films like Midnight Special, Super 8, Close Encounters of the Third Kind and E.T, and the idea of telling the story from a child’s perspective. The director created stunning visuals that are as magical and spell-binding as possible but with a slightly off the cuff, naturalistic sense to it too. In order to get the right balance of power and beauty, the director combined expansive aerial shots that gave the scene scale and a sense of spectacle, with more intimate close-ups of the horses' pounding hooves and splashing water to put the viewer right in the middle of the action. The film is broken into three main colour themes, opening with inky blue night skies, then first-light skies shifting from purple blue, to light blue-grey, then the climax on the beach with brighter blue skies and yellow peach morning sunlight.

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