The 'Bounce' campaign, shot in black and white, is designed to bring the flexibility of AirPods with wireless charging to life. Rather than be encumbered by bulky headphones and wires, the new AirPods feature wireless charging and voice-activated Siri, freeing the listener up to move in any direction.

The advert starts with a man picking up his fully-charged AirPods from a wireless charging mat and popping them into his ears for his walking commute. As he walks along the street, he jumps on a thrown-out mattress, which propels him higher than expected.

He then realizes that his mundane commute can turn into a bouncy, musical experience. As he takes the streets, the whole environment of the city becomes his personal trampoline, allowing him to bounce around freely and effortlessly to the jazz-infused beats of the track. He even bounces off walls and defies gravity with each growing step.

To find a trampolinist who has enough charisma to capture the imagination of our global audience, essentially someone who can act and also perform incredible routines on a trampoline.

The casting call was put out via our choreographer, Yoann Bourgeois, but that was just the start of the journey.

The director selected down to 3 candidates, all of which had different attributes. We decided to fly them all out to Kiev to audition in person for a week.

This involved trampoline exercises and choreography/ peformance rehearsals to run through the action.

Mehdi wasn't the most impressive on the trampoline, but hands down, the guy with the most charisma. This is the guy we cast and everyone fell in love with him on set, and I like to think this love was also felt through the TV screens of the world.