An ingenious marketing campaign, Paranormal Activity put the power of movie distribution in the hands of the public by empowering them to become the grass roots marketing effort both sparking interest on social networks and providing publicity for the low budget film. The key components were: ParanormalMovie.com, the official site / Eventful.com's "Demand It" service where fans helped generate over 1 Mil Demands / Facebook.com's Official Film Fan Page, galvanizing the Facebook community to rally behind the "Demand It" cause and Twitter's "TweetYourScream" Profile, allowing the Twitter community to instantaneously express their opinion of the film