Outdoor > Posters: Sectors

THE HIDDEN ESSENCE

SHA INC., Tokyo / NHK (JAPAN BROADCASTING CORPORATION) / 2020

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Cultural / Context information for the jury

In the Edo period of Japan, there was a picture called "Ukiyo-e", which was printed in woodcut, depicting the lives of the common people. Many of them remain in the modern age, and by looking at the pictures we can see some of the riarity life of the Edo people as if they were in the Instagram. However, Ukiyo-e is loved by people both at domestic and abroad as a work of art, and printings are displayed and viewed. But Ukiyo-e is a picture of life, that is at first glance it looks art but it is different, and it is interesting to understand the reality of life. A program called 'Ukiyo-e EDO-LIFE' by NHK taught how to read and conveyed the fun of watching Ukiyo-e.

Is the poster / billboard larger or smaller than a 6 sheet poster

smaller than a 6 sheet poster.

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