Industry Craft > Photography

PS IN THE LANDSCAPES

SHA INC., Tokyo / ADOBE KK / 2024

CampaignCampaignLayout(opens in a new tab)
Digital Proof JPG
Demo Film
1 of 0 items

Overview

Credits

OVERVIEW

Why is this work relevant for Industry Craft?

The creative team, consisting of art directors, graphic designers, and retouchers, used their imagination, technique, and Photoshop to transform an ordinary stock photo into stunning works of art.

"PS in the Landscapes" is a series of eight landscape images that, while fictional, are surprisingly realistic and exquisite. Upon closer inspection, you may notice the playful incorporation of hidden typography within each visual, subtly forming the letters P and S.

With these visuals, we aimed to communicate and spread the Thought Leadership Project.

Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.

As AI's influence grows across various fields, the creative industry is no exception, sparking concern among creators worldwide about the future of their professions, particularly in Japan.

In fact, the replacement of jobs by AI is being talked in all sorts of contexts.

Consequently, Gen AI adoption is relatively low compared to other countries.

While Firefly is gaining momentum, Japanese Creative Professionals are apprehensive about the emergence of AI, which may be contributing to the relative slow adoption of AI features.

Background:

This is a part of the thought leadership project regarding AI in the creative industries initiated by Adobe Japan. The goal is not to emphasize the attractiveness or ease of use of AI, but rather to allay fears about AI and inspire creatives to believe in themselves and explore new possibilities.

Adobe Japan invited a professional creators team, art directors, graphic designers and retouchers who are focused on their creative journey.

They used ordinary stock photos to create eight "PS in the Landscapes," fictional landscapes, that are stunningly realistic and precise.

Create social interactions with Creative professional-focused media as the starting point, and tell the creators' stories through owned content.

By doing this, will maintain and improve Creative professional users' retention in product use and enhance Adobe's brand image in the creator community.

Tell the jury about the photography. Do not name the photographer.

We used stock photos that are common, accessible, and available to all.

Every retouching technique was used to create another world.

The mind-boggling manual labor required thorough retouching to create a world of consistency and to surprise both the viewer at a distance and up close.

Typographic motifs include All of these motifs are connected and expanded from purchased stock photos to create a single world.

・10,032 ice floes.

・9,465,560 tons of sand.

・2,963 people and 894 parasols.

・10,156 water plants.

・545 circular fields.

・2,494 colors extracted from nature

・1,118.35 hectares of wheat fields.

・2,400,662 people's living lights.

More Entries from Photography: Outdoor in Industry Craft

24 items

Grand Prix Cannes Lions
THE 100TH EDITION

Photography: Print & Publishing

THE 100TH EDITION

FRANKFURTER ALLGEMEINE ZEITUNG, SCHOLZ & FRIENDS

(opens in a new tab)

More Entries from SHA INC.

24 items

Silver Cannes Lions
UNCONTROLLED TYPES BY PLOTTER DRAWING

Brand & Communications Design

UNCONTROLLED TYPES BY PLOTTER DRAWING

SHA inc., SHA INC.

(opens in a new tab)