In the Edo period of Japan, there was a picture called "Ukiyo-e", which was printed in woodcut, depicting the lives of the common people. Many of them remain in the modern age, and by looking at the pictures we can see some of the riarity life of the Edo people as if they were in the Instagram. However, in general, Ukiyo-e is loved by people both at domestic and abroad as 'art', and printings are displayed and viewed. But Ukiyo-e is a picture of 'life', that is at first glance it looks art but it isn't . And it is interesting to understand the reality of life. A TV program 'Ukiyo-e EDO-LIFE' by NHK taught how to read and conveyed the fun of watching Ukiyo-e.

When you look at the poster, you can see an impressive black shape first.This shape is a typegraphy based on Japanese Kanji, which represents the noun of the noteworthy object in the ukiyo-e on the poster.

Based on the kanji character, the shape is greatly transformed to create an impressive, strong, solid shape, and is used as frame for Ukiyo-e. While retaining the character of Japanese kanji, such as the shape of "stop" "upward brushstroke" "sweeping", the characters are symbolized to the utmost without old traditional impression.