This is a part of the thought leadership project regarding AI in the creative industries initiated by Adobe Japan. This initiative further demonstrates Adobe's unwavering commitment to supporting the creative community.

The project was introduced during a talk session at Adobe MAX Japan 2023, and this work will be sequentially introduced in magazines, digital advertisements, Adobe Japan's media channels, and various other media that touch on creative professionals in the following May.

As AI's influence grows across various fields, the creative industry is no exception, sparking concern among creators worldwide about the future of their professions, particularly in Japan.

In fact, the replacement of jobs by AI is being talked in all sorts of contexts.

Consequently, Gen AI adoption is relatively low compared to other countries.

While Firefly is gaining momentum, Japanese Creative Professionals are apprehensive about the emergence of AI, which may be contributing to the relative slow adoption of AI features.

This is a part of the thought leadership project regarding AI in the creative industries initiated by Adobe Japan. The goal is not to emphasize the attractiveness or ease of use of AI, but rather to allay fears about AI and inspire creatives to believe in themselves and explore new possibilities.

Adobe Japan invited a professional creators team, art directors, graphic designers and retouchers who are focused on their creative journey.

They used ordinary stock photos to create eight "PS in the Landscapes," fictional landscapes, that are stunningly realistic and precise.

Create social interactions with Creative professional-focused media as the starting point, and tell the creators' stories through owned content.

By doing this, will maintain and improve Creative professional users' retention in product use and enhance Adobe's brand image in the creator community.

Conduct Thought Leadership campaign by communicating a brand statement to the Creative professional community that praises the creators/works that continue to challenge their craft capabilixties ultimately at the age of AI.

Create social interactions with Creative professional-focused media as the starting point, and tell the creators' stories through owned content.

By doing this, will maintain and improve Creative professional users' retention in product use and enhance Adobe's brand image in the creator community.

During a talk session at the Adobe MAX Japan 2023 event, this project was introduced and received the second-highest evaluation from the audience.

In the future, the media plan is aimed at reaching an even wider range of creative professionals, and will communicate our commitment to stay close to them in 2024, when their relationship with AI will be changing rapidly.