Print and Publishing > Innovation in Print & Publishing

YOUFAB GLOBAL CREATIVE AWARDS 2021

SHA INC., Tokyo / FABCAFE / 2022

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Overview

Credits

OVERVIEW

Cultural / Context information for the jury

The YouFab Global Creative Awards 2021is an international award that aims to foster a network that connects creators and society.

In order to gather creators with a progressive sensibility, each year's award theme is visualized in a new way to capture and express the year's theme. This year, based on the term "Democratic experiment(s)," a moving poster was created.

Please outline the innovative elements of the work

A variable poster that uses a unique cellular-automaton(CA) algorithm.

The algorithm, in which a large number of cells laid out in space interact with neighboring cells and change their own state over time, is a simple rule, yet it behaves similarly to the life and death and the mechanisms of society.

Normally, one rule is applied per space in CA, but in this CA, different rules are used for each area of the screen, and a variety of changes occur within the screen. This programming reflects the theme of "democratic-experiment(s)," expressing human activity and experimentation through interaction within various rules and constraints.

I cut out a moment of typography and printed it with inkjet-printer. By deliberately fixing the image on paper with physical-properties, I aimed to create an organic visual that evokes the workings of life and the chain of thought, rather than staying in the digital realm of expression.

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