Alternative reality campaignWe’ve created a story about an experimental clubbing project called J-Factory which was virally promoted via :1) An intriguing website and recruitment campaign.2) A brand-revealing sketch-com webisodes about J-Factory team-members.The webisodes popularity prompted MTV Russia to put them on air despite the legal restrictions and promote the series as one of it’s shows which generated a lot more contacts and respect within the Target Audience.Jameson whiskey content-centered alternative reality campaign made young people feel themselves and real in a comedy show about their night life.