Everyone suffers from moments of weakness, especially when they haven’t been drinking enough milk. Recognising this, we created a unique retail experience called The Weak Shop. It features products like ‘Chair Pants,’ the ‘Support Hat’ and ‘Wallet Walker’ – all designed for people who are feeling weak. Every purchase from The Weak Shop comes with a revitalising bonus 2L of milk. After all, milk is the original invention for the weak. The concept plays off the fact that there are a lot of gimmicky products on the market, like the ‘Slap Chop,’ for something you could easily do yourself, like chopping veggies.