Film > Product & Service
PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / GRUPO MAHOU SAN MIGUEL / 2009
Overview
Credits
Synopsis
Three fishes in a bowl. One of them is stacked in finding the exit. This campaign is produced keeping in mind what our target most likes and, more in general, what we could call the 'youtube era'. We needed to create brand values that were as changeable and heterogeneous as the target is. The three creative paths pursued the same goal: impact the core target as much as possible and place Mixta into customers’ top of mind, producing attraction to the brand.
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