Film > Product & Service
PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / GRUPO MAHOU SAN MIGUEL / 2009
Overview
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Synopsis
A hand takes out an ostrich puppet from its box. It places it into a set and the ostrich starts dancing in pure flamenco style. This campaign is produced keeping in mind what our target most likes and, in general, what we could call the 'youtube era'. We needed to create brand values that were as changeable and heterogeneous as the target is. The three creative paths pursued the same goal: impact the core target as much as possible and place Mixta into the top of customers’ minds, producing attraction to the brand.
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