Film > Product & Service
PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / RENAULT / 2009
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Creative Concept: Unbearable French, unbeatable Renault. To introduce the new Mégane, we have created a story based on the French cinema cliché, enhancing the automotive brand nationality in an ironic manner, and at the same time, the model quality. Objective : Generate awareness around New Megane. Target : Men 25-35 years old. Middle-upper class, urban and independent spirit.
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