These are promotional posters for a TV show airing on NHK, Japan's public broadcaster. The TV show focuses on the specific details of each Ukiyo-e print, enabling the viewers to enjoy them in an unconventional way. Our challenge was to come up with a unique design that reflects the novel, academically-tested approach to understanding Ukiyo-e that is the basis for the TV show.

Using Inkjet technology, a new ukiyo-e appreciation experience using TV show, which is practiced in the program, is realized even with a 2D poster.

We made promo posters for a TV show.

The program focuses on "Ukiyo-e", a delicate subject matter, but also focuses on the details that have been overlooked with the latest 4K8K technology. However, using ukiyo-e as a motif for posters cannot be differentiated from posters for existing ukiyo-e exhibitions. For this reason, the technique of "focusing on details that are different from the subject" of the program was diverted to posters.The black part is created with ink jet printing technology to create subtle irregularities so that the whole image of Ukiyo-e can be slightly raised. The viewer follows the story of the ukiyo-e, lurking in the hidden part, while taking actions such as peeping and touching the poster. By the action of the viewer approaching, the picture can be discovered not only visually but also tactilely.

In the Edo period of Japan, there was a picture called "Ukiyo-e", which was printed in woodcut, depicting the lives of the common people. Many of them remain in the modern age, and by looking at the pictures we can see some of the riarity life of the Edo people as if they were in the Instagram. However, in general, Ukiyo-e is loved by people both at domestic and abroad as 'art', and printings are displayed and viewed. But Ukiyo-e is a picture of 'life', that is at first glance it looks art but it isn't . And it is interesting to understand the reality of life. A TV program 'Ukiyo-e EDO-LIFE' by NHK taught how to read and conveyed the fun of watching Ukiyo-e.