Have No Fear needed to:

• Be a beautiful, creative celebration of 20 years of fearless design by a globally renowned agency

• Inspire anyone with a dream to seek out and create the new

• Attract those in the position to innovate and reinforce in them the need for bravery and risk taking to make things better by design.

As a renowned international independent design agency, Pearlfisher wanted to produce a book to celebrate our 20th Anniversary. The book aimed to celebrate 20 years of our design, fearless philosophy and act as a powerful reminder to anyone with a desk job and a dream to seek out and create the new.

‘Have No Fear’ is a hard-bound book that has been collaboratively designed, written and produced by Pearlfisher’s studios in London and New York. Through crafted typography, it graphically celebrates 20 core themes typical of the 20 years of brave work that Pearlfisher has done with fearless people and their brands who use design to make change for the better. Importantly, it is a manifesto that champions risk takers. Those that challenge, discover and dream – and in doing so create change that makes the world a better place.

‘Have No Fear’ and its themes have been well received by clients, press and influential members of the global design industry. It has become more than just a book - it empowers people and companies to shake up corporate conventions to facilitate ideas, creativity and the new. Because of the poignancy of this theme, it's hit a nerve amongst many people in the design, creative and communications worlds – especially in this time of rapid cultural change, economic difficulty and radical openness – and Pearlfisher is now using the book’s themes as an inspiring speaking topic on the global stage.