The brief was to work with A Curious Group of Hotels, which includes the famous Cowley Manor and its C.side Spa in the Cotswolds, UK to launch a new beauty range of handmade products inspired by the idyllic English countryside. The design needed to capture the magic and uniqueness of the product.

The key challenge was to use the design to work within the existing framework of the provenance of the product. The Green & Spring collection is a new, natural bath and body range of handmade products directly inspired by the idyllic English countryside and above all the spectacular C. Side Spa and Cowley Manor estate in the Cotswolds, Gloucestershire. By using the richness of the English countryside the design was tasked with creating a point of difference to enable Green & Spring to stand out from the plethora of premium/mass products that currently exist in this burgeoning market.

This range is still very new so data is still being compiled on its success, however the client comments, 'The bright, beautiful British birds balanced against the soft apothecary ingredients, accomplish this perfectly. The Green & Spring packaging is spot on and a big part of its great success.'

The design focuses on nature and namely the birds that can be spotted within the British Isles. Something visually different within the category and something quite refined and beautiful.Each product is characterised by a British bird and segmented by individual colour palettes that are linked to the emotions associated with them. The 'Indulging' products are warming hues of reds, pinks and oranges, the 'Relaxing' products focus on softer more romantic shades such as purples and greys with the 'Revitalising' range engaging the senses with zesty yellows and greens. The front of pack copy highlights key ingredients and their benefits.