Inspired by the art of nature, we set out to craft a design language that reimagines the distillation of natural ingredients, informed by the herbal remedies of the 17th century. We wanted to bring the revolutionary new brand to life by combining process and ingredients in an illustrative and unexpected way.

Inspired by botanical illustrations, we brought the brand to life through an artful arrangement of Seedlip’s own botanicals, which form a subtle “S”. On closer inspection, this “S’ reveals itself as the profile of the native Red Fox – a creature indigenous to the English countryside – as a nod to the disruptive nature of the spirit and acknowledgement of the power of the ingredients within. The Seedlip monogram serves as a seal of approval and brand signoff, illustrating the heritage of the distillation process inside the distinctive "S.” A pharmaceutical bottle reinforces the spirit’s medicinal roots, while a copper cap and copper detailing is used to elevate the brand and reference the copper stills used to create it.

The design has created a distinct, elevated and uniquely own-able offer for Seedlip, poising the challenger brand for success. The artful arrangement of Seedlip's own botanicals, a distinct monogram and copper detailing, has infused Seedlip with layers of discovery, ensuring the brand will become a covetable bar essential for both bartenders and adults who'd prefer a non-alcoholic option.

The brand launched exclusively in Selfridges in November 2015. It is now stocked at The Clove Club, Dandelion, M Restaurant, The Hix Group and The Savoy, to name a few. The start-up is scaling up the operation after selling out first batch in three weeks, increasing production from 1,000-2,000 bottles per batch to 10,000 and moving to a third party bottler in the UK.

We have partnered with Seedlip again to design their next two products.

With Seedlip, we had the incredible opportunity to define the category language for a category that didn't yet exist. We set out create the perfect aesthetic balance between spirit category cues and Seedlip as a new category of drinks relevant to the modern day. By establishing and drawing on the strategic brand essence, "the art of nature", we crafted a design language the reimagines the distillation of natural ingredients.

Seedlip is the world's first distilled non-alcoholic spirit. Developed with Botanists, Distillers and Historians to solve the “what-to-drink-when-you-are-not-drinking” dilemma and fundamentally change the way we drink. Based on distilled non-alcoholic herbal remedies from the Art of Distillation published in London in the year 1651. Two barks, two spices, two citrus peels are individually distilled to capture nature's finest flavors. Seedlip is sugar free, sweetener free and calorie free.

Seedlip’s refined and complex blend is poised to disrupt the way consumers think about adult non-alcoholic beverages. Our challenge was how to communicate Seedlip’s powerful challenger proposition through artfully executed branding.