The world needs simple and intelligent product design that solves people's tangible problems, through this plastic glove we save the lives of many dogs, just by printing 5 diseases, one on each finger, this innovative and ergonomic glove proves that functionality and simplicity go hand in hand. It is a clear example of how simple is the most effective.

Poop Alert gloves are on sale at Mundo Mágico de la Mascota locations throughout Ecuador.

The pet industry is experiencing accelerated growth both in Ecuador and in the rest of the world. A relevant fact is that in Ecuador, the number of dogs exceeds that of children, which has caused an increase in the amount of waste in the streets.

A common cultural practice is to take dogs for a walk to relieve themselves on public roads. However, this custom leads to the accumulation of dog waste on the streets, which poses a risk to public health.

With the aim of taking care of the health of dogs and addressing this problem, Mundo Mágico de la Mascota has developed Poop Alert, an innovative and easy-to-use solution.

Since many diseases in dogs can be difficult to detect due to the lack of obvious symptoms, and sometimes, when they do manifest, it is too late to treat them, resulting in the loss of the animal, Poop Alert presents itself as a vital tool.

This intelligent system identifies potential diseases in dogs based on the color of their feces, providing useful guidance for owners when detecting any abnormalities in their pets' health. With Poop Alert, you can intervene in time and take preventive measures to safeguard the health of dogs and keep the streets clean.

• Situation

The pet industry is the 3rd fastest growing in the world, we are increasingly humanizing dogs, always looking for products and solutions that make them happy.

• Brief

Contribute to the community with a product that takes care of the health of dogs and provides peace of mind to owners, generating empathy with the consumer and increasing their awareness in the market.

• Objectives

Increase awareness through an innovative initiative.

Increase traffic in the premises.

Contribute to the community with a relevant product.

• Budget

$2600 US dollars.

• Project scale and volume

5000 copies in Ecuador.

• Brand relevance

We created a simple plastic glove, which saves the lives of dogs and keeps the city clean.

We turned the transparent bag into a device that detects, through the color of the feces, possible diseases caused by digestive imbalances, parasites and bacteria.

• Target audience

Dog lovers who live in Ecuadorian territory.

Clear plastic gloves printed with 5 colors of diseases, one on each finger:

o Chocolate brown color, suitable color

o Brown color with white, parasitic spots.

o Black color, gastric ulcer.

o Yellow/orange color, liver infection

o Gray color, gallbladder disorder

Size 23 cm wide by 24 cm high, designed with brand elements and colors for quick understanding.

5000 units were printed nationwide.

• Value added to brand

We increase brand and reputation value by 30%.

• Value for consumer

The brand increased its value by 23% compared to the previous year.

• Reach/cultural impact

The glove has changed the way dogs dispose of their waste by detecting diseases before they are thrown away.

• Brand perception

People perceive us as empathetic, assertive grim reapers who care about the lives of dogs and the cleanliness of the streets.

• Sales

We increased traffic to stores with a 4% increase in sales.

• Achievement against brief

We meet all the objectives set out in the brief.

• Other KPIs

not applicable