The Dutch government asked us to develop an interactive campaign that had to get across what you can (and should) do when you see physical aggression against public workers, such as ambulance staff and train conductors, on the street. We all know them: those little films of aggressive street scenes shot spontaneously by bystanders and uploaded onto sites like YouTube, and other mass-media and agenda-setting sites. Films that tend to infuriate people, because they beg the question 'Why doesn’t someone do something?' We put similar films on those same sites, with the difference that now you can actually do something.