Axa Bank asked us to get attention towards the launch of their renovation loan, offering consumers a triple advantage in 2011.

The campaign was and still is a buzz in Belgium, so the ‘get the attention’ question was answered. But what’s more, after just 2 weeks, nearly 6% of all Belgian iPhone users engaged and scanned the giant paint code and another 100,000 visited the minisite. The campaign had thousands of tweets, shares and likes giving the giant paint code a total nearly 2,000,000 free contacts.

A giant QR code was made from thousands of paint cans, sporting an array of various colours that make up the interactive code. To make it even more relevant, the code was posted on the scaffolding of two big renovation projects. Everyone who engaged and scanned the code was taken to a mobile-friendly website where they can immediately find out the exact details of the triple advantage of their renovation loan.

Axa Bank used a renovation product – paint cans – to form a QR code. And to make the campaign even more relevant, Axa bank posted the QR-code ads on the scaffolding of two high profile renovation projects in the centre of Brussels.