Italian restaurant “Paparazzi” is owned and managed by famous Russian actor and director, Fedor Bondarchuk.

Though offering an authentic Italian cuisine, “Paparazzi” has been a boring place.Aim: Generating and motivating public interest to grow and get connectedto the restaurant. Making Paparazzi the most active media-active and client-direct restaurant in the city, and one of the most famous in Russia.

The project also introduced apartnership for many local media services, and that gave “True Life"partners in blogosphere, internet-TV and in a sphere of glossy magazines.Also, there were organised project-groups in several social networks,which proved its popularity amidst the representatives of the target audience.

After doing “True Life” for 11 times we have calculated that we have saved 120,000 euros of the mediabudget, which might have been spent without such productivity weprovided. It is also important to notice that “Paparazzi”’s profit afterthe show was approximately 5,000 euro.

Event-management. Talk-show with a star for everyone, including journalists.Message: "let's talk together!"The range of guests is very wide: the list includes famous bloggers andchief editors, city mayors, rock stars, underground and classical musicians,actors and directors, worldwide famous pop-stars. And none of them worked the conference for the fee – they all participated for free.

Event management is the most effective method. It is a direct contact. The client can talk about something with a star in a restaurant environment.

“True Life” is a unique project, which combines everything in a friendlychat with a serious fact-based conversation – and all these lines aretightly connected with the vivid character of the invited guest. “TrueLife” provided an opportunity of meeting different interesting people,playing a host for TV-stars, well-known politicians, artists and othersocially active and significant people.