Design > Corporate or Brand Identity
SECRET POSTER
EURO RSCG, Lisbon / SONAECOM / 2010
Overview
Credits
OVERVIEW
BriefExplanation
We were asked to promote 'Optimus Secret Shows'. A series of free concerts with big names like Nelly Furtado, Deftones and Hadouken. We had to communicate that through a simple savage poster campaign.
ClientBriefOrObjective
This wasn't the usual musical event. The day, location and band name were secret until the last day before the concert. The main objective: create buzz and a crowd effect at the concert's door.
Effectiveness
Huge waiting lines, people camping at the door to get in first, and a lot of buzz created in the press and on tv news reports. The secret:
Execution
We created the secret posters. These posters had one thing that stood apart from all the others: you could only read them from the right perspective.
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