The product characteristics of Calpis (Calpico) Soda, a bursting sensation of "spirit," "refreshing","and "tastiness." The exposure of the sport was presented in an imaginative "Calpis Soda Academy" atmosphere, targeting teen males through the use of PC and mobile site with the concept, "Bursting Sizzling Entertainment!!" The site is structured by adopting the Men's Gymnastics as a motif which renders the promotion of the juiciness of the product.