Radio and Audio > Product & Service
DDB SYDNEY, Sydney / MCDONALD'S / 2010
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Overview
Credits
BriefExplanation
McDonald's wanted to launch new Angus Beef as a slightly more upmarket burger than the usual, without forgetting that we're talking about the Golden Arches. The best way to describe it? A Little Bit Fancy.We imagined a customer who didn't quite grasp the tongue-in-cheek Aussie vernacular of 'A Little Bit Fancy'. We recorded their trip to Macca's and the reactions of real, live and unsuspecting McDonald's crew. Why take yourself seriously when you're talking about burgers?
ScriptInEnglish
FVO: Hi can I take your order please?MVO: Hi, I'm just wondering if this is the queue for the valet parking? We wanted to try your fancy new Angus burger...FVO: Sorry, yeah... no... this is McDonald's. We don't do valet parking.MVO: So we just come in and sit down and the waitress will come over?FVO: No, that's not how we do it at McDonald's, you just order your food yourself.MVO: Right, it's my wife's birthday, is the pianist still available to sing Happy Birthday?FVO: I can sing if you want?MVO: Okay, great.FVO: Just come through to the next window.
MVO: Thanks!FVO: Bye...
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