Industry Craft > Art Direction
SHA INC., Tokyo / BIOCLUB TOKYO / 2019
Awards:
Overview
Credits
Cultural/Context information for the jury
Recently, there are increasing opportunities to use biotechnology not just for specialist fields like science and medicine, but for creation on an individual basis. Sensing the importance of innovation across boundaries, we continue to do research on how graphic design can contribute in this area.
The “Bioclub” platform aimed to form the culture of biotechnology is starting up with its base in FabCafeTokyo focused in the digital fabrication culture. The establishment has a bio-laboratory identified as a P1 level biosafety facility that can conduct full-fledged experiments and research to deepen the discussion about the importance of innovation and interdisciplinarity in the bio-field, as well as measures on ethics and biosafety where rapid expansion is expected in the future.
Tell the jury about the art direction.
The “Bioclub” platform aimed to form the culture of biotechnology is starting up with its base in FabCafe Tokyo. For the “Bioclub” to be widely recognized, we created a visual symbol made by programming and graphic design. The three types of "BIO" typography are inspired by the fact that a protocell, the origin of life, has a simple lipid membrane structure.
The software used for graphic work centering on typography typically remains in 2D, where the layout and configuration is left to the designer’s individual sensibility. We adopted visual programming to the process, to utilize the laws and dynamics in nature and the physical world, and implemented the effects and fluctuations in the graphic which is impossible by manual work.
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