cannes-lions 2024

Brand Experience & Activation Lions

Explore the Winners & Shortlists

Winners

Shortlists

A01 - CONSUMER GOODS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

COORS LIGHTS OUT

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COORS LIGHT

COORS LIGHT

RETHINK, Toronto

Canada

Silver Lion

Silver Lion

NAKED TRAILS

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BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY)

BEAR NAKED GRANOLA

LEO BURNETT, Chicago

USA

Silver Lion

Silver Lion

MAYO HATERS

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NOTCO

NOTMAYO

GUT, Miami

USA

Gold Lion

Gold Lion

A02 - HEALTHCARE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

ILLUSTRATE CHANGE

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JOHNSON & JOHNSON

ILLUSTRATE CHANGE

DELOITTE DIGITAL, New York / JOHNSON & JOHNSON, New Brunswick

USA

Bronze Lion

Bronze Lion

A03 - AUTOMOTIVE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE GREENPRINT

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VOLKSWAGEN NZ

VOLKSWAGEN

DDB NEW ZEALAND, Auckland

New Zealand

Silver Lion

Silver Lion

RENAULT - CARS TO WORK

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RENAULT

MOBILITY RIGHTS

PUBLICIS CONSEIL, Paris

France

Silver Lion

Silver Lion

A04 - TRAVEL, LEISURE, RETAIL, RESTAURANTS & FAST FOOD CHAINS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

HANDSHAKE HUNT

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MERCADO LIBRE

MERCADO LIBRE RETAIL

GUT, Sao Paulo

Brazil

Silver Lion

Silver Lion

THE ORIGINAL MOUTHFUL

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MCDONALD'S

BIG MAC

DDB SYDNEY, Sydney / adam&eveDDB, London

Australia

Silver Lion

Silver Lion

A06 - CONSUMER SERVICES/BUSINESS TO BUSINESS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE.

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AIZOME

TEXTILES

SERVICEPLAN, Munchen

Germany

Bronze Lion

Bronze Lion

A07 - NOT-FOR-PROFIT / CHARITY / GOVERNMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

LOOT FOR GOOD

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CALL OF DUTY ENDOWMENT

CALL OF DUTY ENDOWMENT

DAVID, New York

USA

Bronze Lion

Bronze Lion

SOLAR IMPULSE - PRET À VOTER

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SOLAR IMPULSE

PRÊT À VOTER

PUBLICIS CONSEIL, Paris

France

Silver Lion

Silver Lion

B01 - SOCIAL ENGAGEMENT & INTEGRATION FOR LIVE EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

CHARMOLOGY

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LUCKY CHARMS

LUCKY CHARMS

VML, New York

USA

Silver Lion

Silver Lion

ALDIDAS

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ALDI UK

ALDI

McCANN MANCHESTER, Manchester

United Kingdom

Silver Lion

Silver Lion

B02 - USE OF MOBILE & DEVICES

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SAMSUNG IMPULSE

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SAMSUNG

SAMSUNG GALAXY WATCH6

CHEIL WORLDWIDE, Madrid

Spain

Bronze Lion

Bronze Lion

THE INVINCIBLES / IPHONE

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APPLE

IPHONE

TBWA\MEDIA ARTS LAB, Los Angeles

USA

Silver Lion

Silver Lion

B03 - USE OF WEBSITE/MICROSITES

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

OREO MENU

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OREO

OREO

VML, New York

USA

Bronze Lion

Bronze Lion

B04 - METAVERSE, NEW REALITIES & EMERGING TECH

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

NOTTURTLE

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NOTCO

NOTTURTLE SOUP

GUT, Miami

USA

Bronze Lion

Bronze Lion

B05 - GAMING-LED BRAND EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

BLOOD HARVEST

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DIABLO

DIABLO IV

GUT, Los Angeles

USA

Bronze Lion

Bronze Lion

THE EVERYDAY TACTICIAN

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XBOX

XBOX GAME PASS

McCANN, London

United Kingdom

Gold Lion

Gold Lion

FLYING GUARDIANS

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PLANET LABS PBC & GREENPEACE

INSTITUCIONAL

ALMAPBBDO, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

UNHIDE THE PRICE

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DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH

FINANCE

JUNG VON MATT AG, Hamburg

Germany

Bronze Lion

Bronze Lion

B07 - TANGIBLE & SPATIAL TECHNOLOGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

PUB MUSEUMS

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HEINEKEN

HEINEKEN

LEPUB, Milan / PUBLICIS, Dublin

Italy

Gold Lion

Gold Lion

C01 - CUSTOMER RETAIL/IN-STORE EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

IMAGINE WITH PETACOS

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ABInBev

POKER BEER

BUENTIPO ANCHOR, Bogota / DDB COLOMBIA, Bogota

Colombia

Bronze Lion

Bronze Lion

C02 - RETAIL PROMOTIONS & COMPETITIONS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

GHOST CAMPAIGN

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BURGER KING

RESTAURANTS

DAVID, Madrid

Spain

Bronze Lion

Bronze Lion

RICE OF GLORY

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SUPER EXTRA

SUPER EXTRA

MARURI, Guayaquil / GREY ARGENTINA, Buenos Aires / GREY, Sao Paulo

Ecuador

Gold Lion

Gold Lion

DOORDASH-ALL-THE-ADS

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DOORDASH

DOORDASH

WIEDEN+KENNEDY, Portland / SUPERETTE, San Francisco

USA

Gold Lion

Gold Lion

C03 - CUSTOMER ACQUISITION & RETENTION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

INFLATION COOKBOOK

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SKIPTHEDISHES

SKIPEXPRESSLANE

DENTSU CREATIVE, Toronto / DENTSU CREATIVE, Montreal

Canada

Silver Lion

Silver Lion

FITCHIX

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HONEST EGGS CO

HONEST EGGS

VML, Melbourne

Australia

Bronze Lion

Bronze Lion

BEER RETIREMENT ACCOUNT

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POKER BEER

POKER BEER

MONKS, Amsterdam

The Netherlands

Bronze Lion

Bronze Lion

D01 - LIVE BRAND EXPERIENCE OR ACTIVATION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

BALLBOARDS

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MERCADO LIBRE

MERCADO LIBRE RETAIL

GUT, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

THE LAST BARF BAG

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DRAMAMINE

DRAMAMINE

FCB CHICAGO, Chicago

USA

Silver Lion

Silver Lion

THE FIRST EDIBLE MASCOT

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POP-TARTS

POP-TARTS

WEBER SHANDWICK, Chicago

USA

Grand Prix

Grand Prix

DREAMCASTER

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AB INBEV - MICHELOB ULTRA

MICHELOB ULTRA

FCB NEW YORK, New York

USA

Silver Lion

Silver Lion

AID AISLE

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FRESHCHOICE

SUPERMARKET

DENTSU CREATIVE, Auckland

New Zealand

Bronze Lion

Bronze Lion

D02 - GUERRILLA MARKETING & STUNTS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

COORS LIGHTS OUT

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COORS LIGHT

COORS LIGHT

RETHINK, Toronto

Canada

Gold Lion

Gold Lion

CLIMATE DOCTOR'S CERTIFICATE

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SCHOOL STRIKE 4 CLIMATE

CLIMATE DOCTOR'S CERTIFICATE

CHEP NETWORK, Melbourne

Australia

Bronze Lion

Bronze Lion

ALWAYS OPEN

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7-ELEVEN

7-ELEVEN

DENTSU CREATIVE, New York

USA

Bronze Lion

Bronze Lion

IPAGER

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GOOGLE

GOOGLE - #GET THE MESSAGE

DAVID, Miami

USA

Silver Lion

Silver Lion

D03 - BRAND-OWNED EXPERIENCES

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

MAGNETIC STORIES

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SIEMENS HEALTHINEERS

MAGNETIC RESONANCE IMAGING

AREA 23, AN IPG HEALTH NETWORK COMPANY, New York

USA

Bronze Lion

Bronze Lion

DARTY - LONG LASTING REVIEWS

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DARTY

LONG-LASTING REVIEWS

PUBLICIS CONSEIL, Paris

France

Bronze Lion

Bronze Lion

THE LAST BARF BAG

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DRAMAMINE

DRAMAMINE

FCB CHICAGO, Chicago

USA

Gold Lion

Gold Lion

PUB MUSEUMS

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HEINEKEN

HEINEKEN

LEPUB, Milan / PUBLICIS, Dublin

Italy

Silver Lion

Silver Lion

D04 - SPONSORSHIP & BRAND PARTNERSHIP

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

TED LASSO: FAKE TEAM. REAL PARTNERS.

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APPLE

TED LASSO

APPLE, Cupertino / WIEDEN+KENNEDY, Portland

USA

Silver Lion

Silver Lion

SEE MY NAME

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MOLSON™

MOLSON™

RETHINK, Toronto

Canada

Bronze Lion

Bronze Lion

DOORDASH-ALL-THE-ADS

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DOORDASH

DOORDASH

WIEDEN+KENNEDY, Portland / SUPERETTE, San Francisco

USA

Silver Lion

Silver Lion

D05 - LAUNCH/RELAUNCH

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

HEINZ KETCHUP & SEEMINGLY RANCH

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HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

Silver Lion

Silver Lion

SWEETHEARTS SITUATIONSHIPS

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SWEETHEARTS

SWEETHEARTS

TOMBRAS, Knoxville

USA

Gold Lion

Gold Lion

FASHION AGAINST FASCISM. THE BIGGEST DATABANK AGAINST NAZI CODES.

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LAUT GEGEN NAZIS E.V.

FASHION AGAINST FASCISM. THE BIGGEST DATABANK AGAINST NAZI CODES.

JUNG VON MATT AG, Hamburg

Germany

Bronze Lion

Bronze Lion

E01 - LOCAL BRAND

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SIGHTWALKS

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SOL CEMENT

SOL CEMENT

CIRCUS GREY, Lima

Peru

Gold Lion

Gold Lion

E03 - SINGLE-MARKET CAMPAIGN

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

WAITING TO LIVE

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NHS BLOOD AND TRANSPLANT

NHS BLOOD AND TRANSPLANT

VML, London / WUNDERMAN THOMPSON, London

United Kingdom

Bronze Lion

Bronze Lion

SMACK FOR HEINZ

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HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

Silver Lion

Silver Lion

E04 - SOCIAL BEHAVIOUR & CULTURAL INSIGHT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

PAPER ORGANS

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TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER

PAPER ORGANS

LEO BURNETT TAIWAN, Taipei

Chinese Taipei

Silver Lion

Silver Lion

FREEING TACO T***DAY

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TACO BELL

BRAND CAMPAIGN

DEUTSCH, Los Angeles

USA

Bronze Lion

Bronze Lion

CLEAN SPONSORSHIP

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CONSUL

WASHING MACHINES CONSUL

DM9, Sao Paulo

Brazil

Gold Lion

Gold Lion

TRUST THE TWIST

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OREO

OREO

LEPUB, Amsterdam

The Netherlands

Silver Lion

Silver Lion

SMUGGLERS

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MARMITE

MARMITE

adam&eveDDB, New York / adam&eveDDB, London

USA

Silver Lion

Silver Lion

GRAD IN BLACK

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VULT

COSMETICS RETAIL

GUT, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

THE HEAVIEST JERSEY

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NEW BALANCE

NEW BALANCE

LEPUB, Sao Paulo

Brazil

Silver Lion

Silver Lion

E05 - USE OF HUMOUR

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

HIGHLIGHT YOUR BALLS

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TESTICULAR CANCER SOCIETY

TESTICULAR CANCER SOCIETY

FP7 McCANN, Dubai

United Arab Emirates

Silver Lion

Silver Lion

THE GRAVY RACE

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SHEBA

SHEBA

AMV BBDO, London

United Kingdom

Bronze Lion

Bronze Lion

BOUQUETS FOR LIVING MEN

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DOORDASH

DOORDASH

GUT, Los Angeles

USA

Bronze Lion

Bronze Lion

IPAGER

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GOOGLE

GOOGLE - #GET THE MESSAGE

DAVID, Miami

USA

Bronze Lion

Bronze Lion

E06 - BREAKTHROUGH ON A BUDGET

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

FILTER CAPS

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FILSA COLOMBIA

FILTER CAPS

OGILVY COLOMBIA, Bogota

Colombia

Bronze Lion

Bronze Lion

E07 - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

DELIVERY SAFE

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KFC FRANCE

N/A

HAVAS PARIS, Paris

France

Bronze Lion

Bronze Lion

BAR EXPERIENCE

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HEINEKEN

HEINEKEN

LEPUB, Milan

Italy

Silver Lion

Silver Lion

CORRECT THE INTERNET

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TEAM HEROINE

TEAM HEROINE

DDB NEW ZEALAND, Auckland

New Zealand

Silver Lion

Silver Lion

REWILDING MODE

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HUSQVARNA

HUSQVARNA AUTOMOWER®

PRIME WEBER SHANDWICK, Stockholm

Sweden

Bronze Lion

Bronze Lion

LITERACY PEN

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WORLD LITERACY FOUNDATION

LITERACY PEN DEVICE

MONKS, Amsterdam

The Netherlands

Silver Lion

Silver Lion

REVIEWS

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HEINZ

HEINZ

AFRICA CREATIVE DDB, Sao Paulo

Brazil

Silver Lion

Silver Lion

E08 - MARKET DISRUPTION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

RENAULT - TIME-FIGHTERS PROGRAM

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RENAULT

HUMAN FIRST PROGRAM

PUBLICIS CONSEIL, Paris

France

Silver Lion

Silver Lion