Olvarit baby food (part of the Nutricia babyfood brand) is always looking for new ways to help out young parents in the kitchen. Their latest ingredient range lets parents combine fresh vegetables with six different varieties of meat or fish to create a delicious home made meal for their baby. The brief was to launch this new Olvarit ingredient range and create awareness.

The launch campaign started at the end of April so it’s too soon for final – and honest – results. But first figures indicate that this will most probably become Nutricia Babyfoods most successful launch so far.

Instead of a classical campaign, we decided to celebrate the launch by organising an exclusive tasting-dinner in a Michelin starred restaurant. And we invited some very special guests who we knew would appreciate it: babies (emailing within the Olvarit clients database, final selection of 20 babies). On the menu, fresh vegetables and the Olvarit ingredient range.

The proof of the pudding is in the eating.