BMW TV is the new globally unified IPTV-platform creating a multimedia brand experience that combines entertainment with information and reflects the premium quality of BMW.Challenge: To plan, design and engineer a globally unified video platform for BMW with established approaches of former BMW portals and an extended user-oriented navigation concept, new functionalities and interactive tools.Solution: BMW TV embodies excellent video entertainment completed by Web 2.0 elements and tools. A highlight: The 3D media center enables an explorative journey through all videos. Additionally, BMW TV provides tag clouds, rating functions and direct links to social media.