This poster was part of an assignment for Coca-Cola North America to create point of sale pieces for cinema usage. The client challenged us to express the unique connection of Coca-Cola and the movie-going experience.

The poster needed to express the proprietary connection Coca-Cola has with the movie-going experience.

The customer loved the posters and it has been displayed throughout their national chain helping us to extend the concession messaging to the theater lobby to drive incremental sales of our products.

We used the Coca-Cola icon bottle, a key piece of our visual identity, and reinterpreted it to represent multiple movie genres.