Cannes Lions Talks 2024

The TBWA Disruption® Seminar: Saving Creativity From Death by Algorithm

As makers, creators and thinkers, we are facing the extinction of creative excellence. Experience a unique fusion of art and science as you hear Lucia Aniello and Kyle Chayka challenge the algorithm's chokehold.

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Entertainment Person of the Year Seminar: Mattel's Ynon Kreiz

This award celebrates creativity that inspires others to craft compelling, impactful and entertaining content. This year’s Entertainment Person of the Year Award hounours Mattel's Chairman and CEO, Ynon Kreiz.

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Ready to Laugh Again: The Return of Comedy

Join us in this session featuring award-winning actor, producer, comedian and SNL cast member Kenan Thompson; Hellmann’s Chris Symmes; and VML’s Debbi Vandeven, moderated by VML's Global CEO Jon Cook.

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The Festival On Demand

Innovation Unwrapped – your guide to the pioneers, technologies and transformations already shaping tomorrow.

Future Gazers: Les Binet vs LesGPT, Advertising Has No Future, Cracking the Memory Code

2024 Terrace Stage

Future Gazers: Les Binet vs LesGPT, Advertising Has No Future, Cracking the Memory Code

Les Binet, George Strakhov, Andrey Tyukavkin, Kate Hardcastle MBE, Ziba Goddard

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Power Hour: Your Toolkit to Navigate AI’s Impact on Creativity

2024 Debussy Theatre

Power Hour: Your Toolkit to Navigate AI’s Impact on Creativity

Guy Marks, Asmita Dubey , Jared Spataro, Wesley ter Haar

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From Logic to Magic: Five Ways to Make Tech Resonate

2024 Rotonde Stage

From Logic to Magic: Five Ways to Make Tech Resonate

Min Jae Lee, Saffaan Qadir

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The Human Side of Growth

2024 Rotonde Stage

The Human Side of Growth

Mark Kirkham, Mauro Porcini

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Future Gazers: Making New Realities REAL, Human Intelligence, The Reverse Melting Pot

2024 Forum

Future Gazers: Making New Realities REAL, Human Intelligence, The Reverse Melting Pot

Elizabeth Valleau, Bonin Bough, Thaiza Akemi, Kate Hardcastle MBE

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The AI Era: Supercharging Marketing and Creativity

2024 Lumière Theatre

The AI Era: Supercharging Marketing and Creativity

Vidhya Srinivasan, Alexander Chen

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Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk

2024 Lumière Theatre

Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk

Mark Read, Elon Musk

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Paper Planes: Where Art Meets Science

2024 Debussy Theatre

Paper Planes: Where Art Meets Science

Alex Schultz, Es Devlin

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WORKSHOP: Breaking the Sound Barrier - Unleashing the Power of Sound

2024 Atelier

WORKSHOP: Breaking the Sound Barrier - Unleashing the Power of Sound

Tarn Willers, Oriol Tarragó, Clare Hutchinson

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Future Gazers: F***ing Diversity, Cultural Intelligence 3.0, Socialising Behaviours

2024 Forum

Future Gazers: F***ing Diversity, Cultural Intelligence 3.0, Socialising Behaviours

Rebecca Rowntree, Anastasia Kārkliņa Gabriel, Natasha Maharaj, Kate Hardcastle MBE

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Mastering the Art of Data-Driven Immersive Experiences

2024 Forum

Mastering the Art of Data-Driven Immersive Experiences

Refik Anadol, İlkay Gürpınar, Rafet Fatih Özgür

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Future Gazers: Gen Z in China, Viral Ads, The Power of Gaming

2024 Forum

Future Gazers: Gen Z in China, Viral Ads, The Power of Gaming

Tyler Bahl, Anna Bager, Chris Chen , Jill Lyons

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If the Idea Doesn’t Scare You, It’s Not Big Enough

2024 Terrace Stage

If the Idea Doesn’t Scare You, It’s Not Big Enough

Kellyn Smith Kenny, Shannon Sharpe, Steve Stoute

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Commerce X Creativity: Making the Transactional Inspirational

2024 Rotonde Stage

Commerce X Creativity: Making the Transactional Inspirational

Jeriad Zoghby, Tiffany Rolfe

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Innovating to Impact: 120 Years of Innovation

2024 Debussy Theatre

Innovating to Impact: 120 Years of Innovation

Yasuharu Sasaki , Hiroshi Igarashi

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Creativity Unleashed: Bridging Minds and Machines

2024 Debussy Theatre

Creativity Unleashed: Bridging Minds and Machines

Pranav Yadav, Deepak Chopra

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When AI Challenges and Champions Human Creativity

2024 Debussy Theatre

When AI Challenges and Champions Human Creativity

David Droga, Mira Murati

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The Contrarian’s Compass: Navigating Tech Hype

2024 Rotonde Stage

The Contrarian’s Compass: Navigating Tech Hype

Mark Penn

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Future Gazers: Deepfakes and Disinformation, Tech & Experiences, Luxury Redefined

2024 Forum

Future Gazers: Deepfakes and Disinformation, Tech & Experiences, Luxury Redefined

Amy Corner, Erin B. Lanuti, Nadia Tuma-Weldon, Anna Bager

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The Creativity Toolbox – the craft, processes and techniques to help you achieve creative excellence.

How to Change Advertising for the Better, Fast

2024 Debussy Theatre

How to Change Advertising for the Better, Fast

Cindy Gallop

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The World Needs More Believers

2024 Debussy Theatre

The World Needs More Believers

Gustavo Lauria

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Over the Rainbow: Let Knowledge, Heart and Courage Guide You

2024 Debussy Theatre

Over the Rainbow: Let Knowledge, Heart and Courage Guide You

Debbi Vandeven

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Don’t Start an Agency. Start a Brand.

2024 Debussy Theatre

Don’t Start an Agency. Start a Brand.

Anselmo Ramos and Gaston Bigio

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Creatives on the Terrace: FCB, David, Publicis London

2024 Terrace Stage

Creatives on the Terrace: FCB, David, Publicis London

Pancho Cassis, Andrés Ordóñez, Lucy Aitken, Noel Bunting

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Let's Get Unfashionable

2024 Debussy Theatre

Let's Get Unfashionable

Shailja Dubé, Tyler LaMotte, Stuart Trevor

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From Inspiration to Manifestation: Behind the Scenes with 'Poor Things'

2024 Debussy Theatre

From Inspiration to Manifestation: Behind the Scenes with 'Poor Things'

James Price, Xanthe Wells, Shona Heath

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Creators on the Terrace: The Age of Absurdism

2024 Terrace Stage

Creators on the Terrace: The Age of Absurdism

Ziad Ahmed, Madeline Argy, Yuri Lamasbella, Noah Miller

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WORKSHOP: The Logic behind the Magic of Creative Bravery

2024 Atelier

WORKSHOP: The Logic behind the Magic of Creative Bravery

Ravid Kuperberg

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How Dr Martens Puts the Boot in Culture

2024 Forum

How Dr Martens Puts the Boot in Culture

Darren McKoy, Ali Hanan

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How to Build an Empire Like a Creator?

2024 Terrace Stage

How to Build an Empire Like a Creator?

Jamie Gutfreund, Zack Honarvar, Thomas Brag, Ammar Kandil

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Your Guide to High Engagement: Duolingo's Creative Insights from India

2024 Forum

Your Guide to High Engagement: Duolingo's Creative Insights from India

Abraham Varughese, Karandeep Kapany

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How To: Use Animation as a Universal Language for Change

2024 Atelier

How To: Use Animation as a Universal Language for Change

Yannis Konstantinidis

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The TBWA Disruption® Seminar: Saving Creativity from Death by Algorithm

2024 Debussy Theatre

The TBWA Disruption® Seminar: Saving Creativity from Death by Algorithm

Jen Costello, Ben Tallon, Erin Riley , Kyle Chayka, Lucia Aniello

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Secret Speaker: How to Sell Sustainability without Greenwashing

2024 Debussy Theatre

Secret Speaker: How to Sell Sustainability without Greenwashing

Clover Hogan

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What a Feeling – The Unreasonable Impact of Emotion

2024 Debussy Theatre

What a Feeling – The Unreasonable Impact of Emotion

Sharon Horgan, Chaka Sobhani, Richard Brim, Alix Traeger

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Creatives on the Terrace: Snap Inc., McCann Worldgroup, Amazon

2024 Terrace Stage

Creatives on the Terrace: Snap Inc., McCann Worldgroup, Amazon

Jo Shoesmith, Javier Campopiano, Resh Sidhu, Paul Kemp-Robertson

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Comedy is Hard AF

2024 Terrace Stage

Comedy is Hard AF

David Shane, Ed Night, Greg Hahn, Julie Matheny

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Unlock Your Creative Genius with Visual Alchemy

2024 Forum

Unlock Your Creative Genius with Visual Alchemy

Romaine Reid

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Navigating a New Era of Social Storytelling in the Age of Backlash

2024 Terrace Stage

Navigating a New Era of Social Storytelling in the Age of Backlash

Jonelle Awomoyi , Munya Chawawa, GK Barry, Joe Sugg

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How To: Unlock Lo-Fi and Power Your Creativity through Photography

2024 Atelier

How To: Unlock Lo-Fi and Power Your Creativity through Photography

Riccardo Fregoso

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New Firesides, Same Old Storytelling

2024 Forum

New Firesides, Same Old Storytelling

Alemu Emuron, Benon Mugumbya

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Master the Art of Long-Form Creativity: Lessons from the Big Screen

2024 Debussy Theatre

Master the Art of Long-Form Creativity: Lessons from the Big Screen

Alexander Schill, Asif Kapadia, Kathryn Jacob

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Ready to Laugh Again: The Return of Comedy

2024 Debussy Theatre

Ready to Laugh Again: The Return of Comedy

Debbi Vandeven, Jon Cook, Kenan Thompson , Chris Symmes

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Talent and Cultures – the people and practices behind creative organisations that thrive.

The Cannes LionHeart Seminar: Maria Ressa, Nobel Peace Prize Laureate

2024 Debussy Theatre

The Cannes LionHeart Seminar: Maria Ressa, Nobel Peace Prize Laureate

Paul Kemp-Robertson, Maria Ressa

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Lion of St Mark Seminar: Jacques Séguéla

2024 Debussy Theatre

Lion of St Mark Seminar: Jacques Séguéla

Jacques Séguéla

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Entertainment Person of the Year Seminar: Mattel’s Ynon Kreiz

2024 Debussy Theatre

Entertainment Person of the Year Seminar: Mattel’s Ynon Kreiz

Ynon Kreiz

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Breaking Barriers: Redefining Disability Representation in Original Content

2024 Terrace Stage

Breaking Barriers: Redefining Disability Representation in Original Content

Ezra Frech, Sheridan O'Donnell, Greg Nugent , Kimberly Doebereiner

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Changemakers: Mattel's Lisa McKnight and Unilever's Firdaous El Honsali

2024 Terrace Stage

Changemakers: Mattel's Lisa McKnight and Unilever's Firdaous El Honsali

Lisa McKnight, Lucy Aitken, Firdaous El Honsali

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New Creators' Showcase

2024 Lumière Theatre

New Creators' Showcase

Franki Goodwin

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Hungry Dogs Run Faster: A Storytelling Masterclass with James Patterson

2024 Debussy Theatre

Hungry Dogs Run Faster: A Storytelling Masterclass with James Patterson

James Patterson, Liz Taylor

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Secret Speaker: Changing the Game for Women’s Sport

2024 Debussy Theatre

Secret Speaker: Changing the Game for Women’s Sport

Gary Steele, Secret Speaker, Rebecca Sowden

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Secret Speaker: The Girl Who Swam for Her Life

2024 Debussy Theatre

Secret Speaker: The Girl Who Swam for Her Life

Yusra Mardini , Catherine Green, Secret Speaker

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Creators Unplugged: the Boundaries of Freedom and Responsibility

2024 Terrace Stage

Creators Unplugged: the Boundaries of Freedom and Responsibility

Linda Yaccarino, Swizz Beatz, Timbaland Multi-platinum, Grammy Award-Winning Producer, Artist, Author & Entrepreneur, Marc Hustvedt

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A Time to End Our Fear

2024 Rotonde Stage

A Time to End Our Fear

Dani Richa, Nayla Tueni

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Creator Changemakers: Yara and Keri Shahidi

2024 Terrace Stage

Creator Changemakers: Yara and Keri Shahidi

Yara Shahidi, Keri Shahidi, Jessica Giles

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How To: Create A Role That Has Never Existed

2024 Atelier

How To: Create A Role That Has Never Existed

God-is Rivera

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The Future of the Creator Economy - a Live Tarot Reading

2024 Terrace Stage

The Future of the Creator Economy - a Live Tarot Reading

Robyn DelMonte, Jen Cownie

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Creators Count: Building Bridges, Not Barriers, in Content Partnerships

2024 Terrace Stage

Creators Count: Building Bridges, Not Barriers, in Content Partnerships

Kahlil Greene

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Secret Speaker: Bold Storytelling and Voices Under Siege

2024 Forum

Secret Speaker: Bold Storytelling and Voices Under Siege

Emma Tucker , Almar Latour

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A New Era of Entertainment

2024 Terrace Stage

A New Era of Entertainment

Drea Okeke, Josh Richards, Steven He, Helen O'Donnell

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Celebrating the Radical Creative Mind behind ‘Because I’m Worth It'

2024 Debussy Theatre

Celebrating the Radical Creative Mind behind ‘Because I’m Worth It'

Andie MacDowell, Delphine Viguier-Hovasse , Charlotte Franceries, Ben Proudfoot

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Changemakers: Droga5 New York's Chioma Aduba

2024 Terrace Stage

Changemakers: Droga5 New York's Chioma Aduba

Kate Hardcastle MBE, Chioma Aduba

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Navigating a New Era of Social Storytelling in the Age of Backlash

2024 Terrace Stage

Navigating a New Era of Social Storytelling in the Age of Backlash

Jonelle Awomoyi , Munya Chawawa, GK Barry, Joe Sugg

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The Rapid Evolution of Athletes as Brand Builders

2024 Terrace Stage

The Rapid Evolution of Athletes as Brand Builders

Justin Jefferson , Joe Burrow, DeAndre Hopkins , Tim Ellis , Kimmi Chex

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Secret Speaker: The Importance of Taking up Space

2024 Debussy Theatre

Secret Speaker: The Importance of Taking up Space

Cristina Diezhandino, Sinéad Burke

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Power Hour: Unleashing Creativity from Latin America

2024 Forum

Power Hour: Unleashing Creativity from Latin America

Joana Mendes, Eva Santos, Jessica Apellaniz

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Don’t Believe The Hype - DEI Will Never DIE

2024 Terrace Stage

Don’t Believe The Hype - DEI Will Never DIE

Adrianne C. Smith

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Creative Impact – the ultimate guide to proving the value and effectiveness of creativity.

Creative Impact Unpacked: Why Does Everything Look the Same?

2024 Rotonde Stage

Creative Impact Unpacked: Why Does Everything Look the Same?

Lisa Smith, Aditya Kishore, Karen Nelson-Field, Eleanor Thornton-Firkin

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Inside the Jury Room: Creative Strategy Lions

2024 Basement Stage

Inside the Jury Room: Creative Strategy Lions

Rafik Belmesk, Vita M. Harris, Rory Gallery

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CMOs in the Spotlight: General Mills, Henkel, Sonos

2024 Rotonde Stage

CMOs in the Spotlight: General Mills, Henkel, Sonos

Doug Martin, Cameron Clarke, Nuria Ribe, Jordan Saxemard

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Inside the Jury Room: Creative Effectiveness Lions

2024 Basement Stage

Inside the Jury Room: Creative Effectiveness Lions

Laila Mignoni, Harjot Singh, Islam ElDessouky

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The Creative Impact Sprint: DAIVID, The B2B Institute, CreativeX, Tracksuit, ANA+WARC

2024 Forum

The Creative Impact Sprint: DAIVID, The B2B Institute, CreativeX, Tracksuit, ANA+WARC

Ian Forrester, Mimi Turner, James Hurman, Amy Rodgers, Aditya Kishore, Latha Sarathy, Anastasia Leng

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Revamping Legacy Brands for Today's Audience

2024 Rotonde Stage

Revamping Legacy Brands for Today's Audience

Diana Frost

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The Inglorious B****rds of the Boardroom

2024 Forum

The Inglorious B****rds of the Boardroom

Gurdeep Puri , Kawal Shoor , Partha Sinha, Manisha Sain

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Effectiveness Unplugged: Making Mischief with Tubi

2024 Rotonde Stage

Effectiveness Unplugged: Making Mischief with Tubi

Nicole Parlapiano, Traci Alford, Greg Hahn

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Creative Impact Unpacked: What's the Modern Case for Brand Building?

2024 Rotonde Stage

Creative Impact Unpacked: What's the Modern Case for Brand Building?

Ann Marie Kerwin, Kofi Amoo-Gottfried, Mariota Essery

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CMOs in the Spotlight: Pepsico, TikTok, Moderna

2024 Rotonde Stage

CMOs in the Spotlight: Pepsico, TikTok, Moderna

Mustafa Shamseldin, Kate Cronin, Kate Jhaveri, Sophie Devonshire

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WORKSHOP: A Strategist's Therapy Session

2024 Atelier

WORKSHOP: A Strategist's Therapy Session

Mark Pollard

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Death of a Salesman – Reimagining Marketing's Value

2024 Rotonde Stage

Death of a Salesman – Reimagining Marketing's Value

Leonid Sudakov, Najoh Tita-Reid

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Effectiveness: The New Frontier

2024 Rotonde Stage

Effectiveness: The New Frontier

Zaid Al-Qassab, Grace Kite, Bridget Angear, Catherine Kehoe

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How We Reignited Guinness

2024 Rotonde Stage

How We Reignited Guinness

Callum McCahon, Gráinne Wafer

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Creative Impact Unpacked: How Do Creativity, Media and Commerce Combine?

2024 Rotonde Stage

Creative Impact Unpacked: How Do Creativity, Media and Commerce Combine?

Jill Toscano, Alex Brownsell, Nikki Baker, Colin Lewis

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CMOs in the Spotlight: Mars Wrigley North America, Nubank, Beiersdorf

2024 Rotonde Stage

CMOs in the Spotlight: Mars Wrigley North America, Nubank, Beiersdorf

Gabrielle Wesley, Sophie Devonshire, Tobias Collée, Juliana Roschel

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With Great Opportunity Comes Greater Responsibility

2024 Debussy Theatre

With Great Opportunity Comes Greater Responsibility

Carla Hassan, David Droga

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Creativity Is Not Enough

2024 Rotonde Stage

Creativity Is Not Enough

Mark Ritson

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Inclusion = Income: The Business Case for Progressive Advertising

2024 Rotonde Stage

Inclusion = Income: The Business Case for Progressive Advertising

Jon Halvorson, Sara Denby , Andrew Stephen

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The Extraordinary Cost of Dull: Why Boring Advertising Must Die

2024 Forum

The Extraordinary Cost of Dull: Why Boring Advertising Must Die

Adam Morgan, Jon Evans

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Future of Strategy: How Do We Burst Marketing's Bubble?

2024 Rotonde Stage

Future of Strategy: How Do We Burst Marketing's Bubble?

Yael Cesarkas, Peter Weinberg, Jon Lombardo, Lena Roland

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Is the Brand Era Really Dead?

2024 Rotonde Stage

Is the Brand Era Really Dead?

Marcus Collins, Kory Marchisotto

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Creative Impact Unpacked: How Do We Rebrand 'Brand'?

2024 Rotonde Stage

Creative Impact Unpacked: How Do We Rebrand 'Brand'?

Karen Crum, Laura Jones, David Tiltman

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Pricing Creativity: Curse, Karma and Cure to a Strangely Priced Industry

2024 Forum

Pricing Creativity: Curse, Karma and Cure to a Strangely Priced Industry

Gautam Reghunath, PG Aditiya

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